BRAND DESIGNER 2023 | BRAND IDENTITY
Legado is a new virtual, self-guided estate planning service. The platform launched in May 2023 with the aim of empowering and educating everyday people to prepare their estates easily and legally. Later this year Legado will hit the market their own estate planning app.
The Legado brand takes on a bold yet caring vibe, thanks to its bright colors, publication-inspired typography, and charming iconography. The overall tone is all about spreading the message of estate planning as an act of love, with visuals that are warm, inviting, and informative. The Lorikeets act as gender-neutral characters here to help guide clients through the user-friendly experience of preparing their estates the Legado way. Each visual aspect is about making sure the process feels personal, engaging and uncomplicated.